Time flies!
How time flies! It's been a very busy time of late ... which is somewhat of an understatement.
It seems like only yesterday that Oliver and I sat down and mapped out how we thought we could create a truly unique and exciting mobile user experience company - something that we saw was lacking in Australia. We recently had our 6 month "company" anniversary in the Hunter Valley (a great winery region in NSW, Australia) - and we'll be posting photos shortly.
When we started out, we had a very simple vision:
1. Create a company that focuses around an area we are absolutely passionate about [CHECK]
2. Focus on an area where we are recognised as experts and thought leaders [CHECK ... well, we hope so]
3. Provide services in a market that is growing exponentially and which is highly differentiated [CHECK]
4. Clearly distinguish ourselves from our competitors and provide unparalleled quality of service [CHECK, but our ongoing mission!]
We saw a clear gap in the market - a highly specialised consultancy that focuses on "mobile user experience" - not just mobile UI, but rather a more holistic, mobile-centric user experience company. Our vision has always been to help our clients realise remarkable mobile experiences - helping companies frame, explore and design for mobile.
We continue to believe that "mobile", as in "mobility", lies at the heart of advances in product and service design. Mobility is a strategic imperative for most companies. There is undeniable value in the ability to engage with and add value to your customers across channels (not just handsets), contexts and situations. There is no set way for doing this, and ultimately understanding the user experience is critical for delivering the right set of solutions.
To this end, we have been humbled by the interest in our company and have been lucky enough to have added to our portfolio a large number of diverse and exciting companies. In addition, over the past 6 months, we have been busy presenting widely to Mobile and UX communities, some dozen conferences and seminars in total. We have also been writing and publishing as much as possible on topics such as: Mobile strategy, future mobile trends, designing continuous experiences, mobile information architecture, mobile healthcare, multi-touch and gestural interfaces, and the list goes on.
Our website still needs some ... well any attention :-) We know it and we are getting around to it. In the meantime, we have loved getting in touch with a lot of people via our presentations and via Twitter (@rodfarmer and @oliverw). We love hearing from everyone out there.
It's been a fantastic 6 months, the next 12 looks incredible, and we look forward to Mobile Experience continuing to grow and attracting the best mobile talent in Australia.
Thanks for coming,
Rod
Posted by Rod Farmer
